1.1.2 Unidentified Industries

The Case of the Unidentified Industries

We’re going to take a look at the balance sheets (in percentage form) and other selected financial data from real firms, representing 14 different industries. Take a few moments to familiarize yourself with the three panels of data. We will reference this data multiple times during Module 1. While we will display this data along the way, you may want to download and print it (we’ll provide a PDF download link once you click Continue).

There are 14 industries represented. They are:

  • Airline
  • Bookstore chain
  • Commercial Bank
  • Computer software developer
  • Department store chain (with its “own brand” charge card)
  • Electric and gas utility (with 80% of its revenue from electricity sales and 20% of its revenue from natural gas sales)
  • Online direct factory to customer personal computer vendor (with more than half of sales to business customers and most manufacturing outsourced)
  • Online retailer
  • Parcel delivery service
  • Pharmaceutical manufacturer
  • Restaurant chain
  • Retail drug chain
  • Retail grocery chain
  • Social networking service

Case Data

A printable copy of the data that will be used throughout Module 1.

Laurence Debroux: How Does Finance Make Sense of the Numbers?

In finance – and in this exercise – we are inundated with numbers. Heineken CFO Laurence Debroux explains how finance uses numbers to enable conversations.